There are a lot of competitions between the companies in the market, and at a point, a company buys one or two of its competitors and merges them to form a single larger company. This is called a Roll-up merger and gives a better advantage to the company in terms of the economic scale. In some cases, a roll-up merger is considered to be beneficial in ending the competition or reducing the direct combination.
Roll-up Merger's proper definition is merging or combining multiple small companies into a single large entity that is better positioned for economies of scale or competitive advantage.
A roll-up merger is best for holding a stronger position that commonly occurs as a market sector matures. One of the beneficial and strong points of a roll-up merger is that it can produce more and more products and services that smaller companies could not do independently. A merger of companies also expands the geographic reach, lowers the production cost, and reaches wider audiences. However, one of the noticeable and profitable points of merging companies is it makes it easier for people to choose the product as merging cuts off the direct competition.
Additionally, merger companies are valued at a higher multiple of earnings than the smaller companies because merger companies can collectively earn more and distribute the profits in larger quantities among the smaller companies. There is a slightly better advantage in IPO (Initial Public offering) for merged companies; A private equity firm that has integrated several smaller companies can make higher profits when they sell the rolled-up firm or offer IPO.
But what is the benefit for smaller companies when a roll-up merger is performed? The individual company owners get cash and shares against the stakes before transferring them to the holding company.
Though roll-up merger is beneficial, it is difficult to combine several smaller independent companies into a single company. It is not an easy pull-off; here are some of the challenges -
Businesses come from different cultures, and it gets difficult to bring the whole business from one culture to another culture. Infrastructure is another major problem that creates resistance when companies merge. A different work environment and infrastructure are to be made that matches the style of the holding company. Customer base management is another bigger problem when companies merge; it is difficult to manage the existing customer base and its infrastructure. Servers, cloud-based infrastructure, and big data are major problems. Besides, the business has to be running during the merging while managing the customer base.
To have a successful merging, there are a few things that act as a trait -
Target the companies that don't have a dominant player - If there is no dominant player in the same niche as the company, merging the smaller companies can help the holding company be stronger or dominant than the other competitors. If there is an opportunity such that there is no dominant player in a different niche, a strong company can create its dominance by merging all the smaller companies, but that would require a lot of money.
It is important to have an action plan during the merge. This is because it would be a bigger risk to merge companies without having an action plan. Besides, it is important to have the right planning for the targeted audience, evaluations of situations, and how well the products and customers can be integrated. A proven previous strategy would be perfect before executing a roll-up merger that actually works with the smaller company. It is similar to scaling the entire process on a larger scale.
The bigger companies tend to dominate the market or the competition in almost all the fields, including product offerings, economies of scale, brand awareness, marketing, sales, and all the other fields, and domination would make it easier to get a good hold on the market for that particular niche. When a market or niche lacks the dominant player or big players, it is fragmented, which is where the opportunities lie. If the niche is well-performing, the returns are good, and the value of products or services is appreciated, it is a great niche to merge and dominate the entire market.
Fragmentation or no dominated niche allows a private equity company or another group of investors to get all the smaller companies under one roof through the roll-up merger process. There are several benefits of executing the roll-up merger as it improves productivity, redundancies are eliminated, and better profits or returns are generated.
Final Words
A roll-up merger allows merging or combining multiple small companies into a single large entity that is better positioned for economies of scale or competitive advantage. It is great for dominating the market and creating better results. Still, it is also important to have an action plan that works according to the evaluations, previous strategies, and targeted audiences.
Combining or merging smaller companies with a single holding company to form a larger company is called a roll-up merger.
A roll-up merger is when an investor, such as a private equity firm, buys up companies in the same market and merges them together.
Though roll-up merger is beneficial, it is difficult to combine several smaller independent companies into a single company.
There are several benefits of executing the roll-up merger as it improves productivity, redundancies are eliminated, and better profits or returns are generated.
When a market or niche lacks the dominant player or big players, it is fragmented, which is where the opportunities lie to execute a roll-up merger.